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  • clarehiler 7:02 pm on April 8, 2011 Permalink | Reply
    Tags: Accessing, Generating, , , , Share   

    Check out the Six Verbs You Need to Understand for the New Web

    /via http://www.spinsucks.com/social-media/six-verbs-you-need-to-understand-for-the-new-web/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20spinsucks/feed%20(Spin%20Sucks)

    1. Screening. Twenty or so years ago, the prediction would be that the web would be like TV with a gazillion channels. But it turns out “they” were wrong. The “screens in our lives are taking the web everywhere, to the screen in Starbucks, smartphones, tablets, the living room, the workplace, etc.” He predicts that one screen could rule us all and whomever invents it was be really, really wealthy.

    2. Interacting. Remember when you saw the Minority Report and thought it was impossible that you’d ever be able to manipulate images on a computer like Tom Cruise did in that movie? Well, it’s here! Kind of. Kelly refers to the way we interact with content and how the web responds by adapting to our behavior. Now it’s possible for app developers to adapt their products and solutions to our emotions and our individual needs.

    3. Sharing. Everything that can be shared, will be shared and Kelly thinks we’re at the very infant stages of this movement as demonstrated by Twitter, Facebook, and Foursquare (ah ha! There are those words). This won’t come as a surprise to those of you who use the social web every day, but sharing is going to continue enhancing the value of whatever it is we do decide to share. Meaning, if I check into Starbucks every day and I become the Mayor (oh wait! I already am), the information I’m sharing, from what time I check in to what I buy, is sent to Starbucks and they begin to target me specifically when they have a sale on lattes. We’ll get even more savvy about what we share and how we share it in order to help the companies that we do business with to customize our experience.

    4. Flowing. I think Kelly uses flowing instead of streaming, which most of us are familiar with (he’s just trying to be fancy, I guess). “Streams are everywhere now, on all of those screens in the screening trend. We can watch movies, listen to music, play games, and participate in conversations by tapping into these streams on the web.”

    5. Accessing. We used to own everything. It still kills me that we bought a server (for A LOT of money) five years ago and it’s already obsolete. Now, as long as we can instantly access what we need, we don’t care if we own it. That goes for files, games, movies, books, etc. Kelly says, “If you can access your collection from anywhere by logging into the cloud, you won’t need to own it. All of the music on the planet can now fit on one six-terabyte hard disk drive in a computer you can buy for $585. But there is no reason to carry it around.”

    6. Generating. This last one is something we’re thinking a lot about as we get ready for the full launch of Spin Sucks Pro (aka Project Jack Bauer) in less than a month. Anything digital that can be copied, will be copied. We can’t prevent it. Sure, we can put in things to monitor how our information is being distributed, but we really can’t prevent people from copying illegally. So what you really need to is what we’re doing: Focus on giving users the opportunity to generate their own content so it’s personalized and customized. Paul Sutton asked me a few weeks ago where I thought content development and delivery was going and I told him we watch the music industry pretty closely. That industry has seen a complete wipe-out because of digital piracy, but musicians now can charge more for concerts, and have them more more often and in smaller venues, because that experience can’t be replicated or stolen as easily.

  • clarehiler 4:17 pm on April 6, 2011 Permalink | Reply
    Tags: , , , Share   

    Have you looked at the new Journalists On Facebook page?
    Check it out here: http://www.facebook.com/journalist

    Seems like a great tool to get ideas, connect, and share. Do you think it will work?

  • clarehiler 11:16 pm on March 21, 2011 Permalink | Reply
    Tags: , , , Promote, Rules, Share,   

    A no-nonsense guide to sharing and promoting content on Twitter 

    @markcollier has posted a guide to sharing a promoting content on twitter on his blog. Take a look at his “rules,” and check out his blog here http://mackcollier.com/

    1 – Think about who you are trying to connect with. Once you figure out who you are trying to reach, then you’ll have a much better idea of what type of content they need. And if you can share valuable content with these people, that will improve the chances of them following you, and then promoting you to their networks.

    2 – Promote ‘helpful’ content as much as possible. Share content that educates, that solves problems. A lot of my content is based around 101 and 102 level social media how-tos and instructional articles and posts. Because ultimately, I want to reach companies that need help with using social media to connect with their customers. So sharing helpful content helps me connect with these people, and it increases the chance that someone will mention me if they are in contact with a company that does need help.

    3 – Sharing other people’s content increases interest in your own. I actually tracked this and saw the results on this site. When I share more content from other people, it drives traffic back here. Why? Because sharing useful content introduces me to new people, who want to check out who I am, and my site.

    4 – Promote the hell out of smart people. Seriously, when you find someone that’s smart, you cannot promote their content enough. This is why I promote almost every post that Beth, Lisa or Shannon writes. I know that they always create valuable and helpful content that will be appreciated by my network. That is always my main goal, give my network valuable content.

    5 – Don’t share content to get on someone’s radar, share content because it’s amazing. In many ways, you are known by the content you share. So go for amazing content, it matters not who created it.

    6 – Wrap as much amazing shared content around YOUR content as possible. Want to share your newest blog post on Twitter? Fine, but it will get more exposure and traffic if you also share 10 posts from other writers that same day. I’ve tested this as well, whenever I share other people’s content and mix MY post in with their posts, I get far more traffic.

    7 – YOU have to make your own list. This is my list. Make your own. And you can use this list as your starting point, but you have to tweak and tinker and experiment to find a system that works for YOU. This works for me, it might work well for you as well, or maybe you need to make wholesale changes.

    Speaking of which, what is your best tip for sharing content on Twitter?

    Mack has a really interesting blog, check out his argument of why your number of twitter followers is not an accurate depiction of your social media impact:

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