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  • clarehiler 2:41 pm on April 13, 2011 Permalink | Reply
    Tags: , , Mashable, , ,   

    Why Social Media Reinvigorates the Market for Quality Journalism
    Read the full article here: http://mashable.com/2011/04/12/social-journalism-quality/

    Social media has created a human filter for quality content. The social web, like the old water cooler, favors conversations around news and even in-depth journalism that may not otherwise receive the exposure it deserves. Recent analysis of the most-tweeted stories from The Daily iPad app revealed that users shared more hard news stories over gossip and opinion pieces.

    This doesn’t necessarily mean these are the stories most people are reading. The gossip articles (or “fluff” pieces) often out-perform news items in pageviews, often because that is what people are searching for. But the tide may be changing.

    The incentive to share quality content is simple: A person may be more likely to read gossip, but they may share a news piece to shape their followers’ perception of them. They may even view it as a public service. I tend to believe it’s usually the former rather than the more altruistic latter. As a result, news organizations producing quality journalism are being rewarded with accelerated growth in social referral traffic — in some cases, growing at a much faster pace than search referrals. More notably, social media is enabling the citizenry to be active participants in producing journalism by giving them platforms to publish to the social audience. This has made journalism more efficient and, in many ways, enhanced the quality of storytelling.

    Searching for Quality

    The social filter for content has been around for a long time on the web, but prior to social media sites like Facebook and Twitter, it was conducted more privately via email messages or impersonal recommendations from a search algorithm.

    The public perception was a non-factor, and users were more likely to share softer stories or those based on utility. There was a trust factor between the sharer and the recipient. Before, you were just sharing that funny cat video with your trusted circle. With social media, that circle has now become more of an open field.

    So what about search? Search engines like Google fueled an explosion of “so-so” content, but it has also fueled an explosion of quality content, said Danny Sullivan, editor of Search Engine Land. The idea was that quality content would get linked to most. But when media organizations and writers began to better understand how the search algorithms ranked content, they started to create content “optimized” for search results by inter-linking content on their sites or monitoring search trends and filling the coverage with sub-par content to capitalize on search traffic, Sullivan said. And so we saw the explosion of content farms and a race for unique visitors to appease the advertising gods.

    The Human Quality Vote

    For true quality, sometimes it takes a human touch. Social media acts as a human filter and signal for the best content across the web. A “Like,” a tweet or a LinkedIn share often serves as a human vote of approval. “We have depended far too long on looking at links as an idea of what people are voting on,” Sullivan said.

    But links have been devalued over time because they have been sold, he added. For search algorithms, a link is a key component of where the piece of content ranks in search results. But because people began to sell links, they became less valuable over time, Sullivan said.

    He said social links and shares are more trusted because the structure of social networks provides an easy way to recommend content to a network. That network consists of people you trust and are more likely to click on a link shared by a friend than a stranger. However, because these recommendations are more public than before, there’s an incentive to recommend quality content.

    A More Valuable Reader?

    It’s not easy to compare social to search because the behaviors and demands from a user are completely different. A user goes to search with an immediate need to find a specific piece of information and discovery is secondary. With social sites, users are consuming content in a leisurely and social state. Discovery takes the front seat.

    This may explain the difference between referral traffic from search vs. social. In a recent analysis of Mashable‘s social and traffic data, I found that Facebook and Twitter visitors spent 29% more time on Mashable.com and viewed 20% more pages than visitors arriving via search engines. This may suggest a more engaged or exploratory reader, at least in terms of how much time they spend reading the content.

    At The Washington Post and other media organizations (including Mashable), referral traffic from social sites — particularly Facebook and Twitter — are outpacing the growth of referrals from search, said Raju Narisetti, managing editor at the Post. Though Narisetti wouldn’t quantify the growth, he noted that on a given day, 5% to 8% of referral traffic to the Post comes from social media.

    So what kind of content is bringing them to the Post? Breaking news, quality analysis, offbeat features and quality photo galleries and videos. Similar to search, social presents challenges in attracting an audience. Factors such as the time of day and frequency of distribution on a social channel can affect how successful the Post is in engaging readers, Narisetti said. But the Post hasn’t had to change its content strategy to attract more social referrals.

    “While we have aggressive goals for our social team, the goals are based off [the] Post‘s unique content rather than trying to rethink our content to get more social referrals,” Narisetti said. Instead, the Post is focusing on making it easy for social media users to interact with content via Network News and other integrations.

    Social Media Optimization

    From linking standards to meta tags, news organizations have been working for years to improve their content’s search engine optimization (SEO). Now we’re seeing the rise of social media optimization. Sree Sreenivasan, dean of student affairs at Columbia University’s Graduate School of Journalism, said news organizations will need to get into the “SMO game.” But that doesn’t mean gaming the system. “They should look for ways to make their content more social to take advantage of the new ways in which readers, viewers, [and] consumers think,” Sreenivasan said.

    This means, among other things, providing easy ways to engage content using social media and having reporters take part in conversations on the social web. It means having the entire organization think in “social terms” — not just broadcasting materials out, but participating in the social ecosystem.

    In many ways, social media makes it harder to “game” for the purpose of simply driving lots of traffic to a story that may not be of high quality. Social media’s effect on quality isn’t quite as systematic as search has been. Mathilde Piard, social media manager at Cox Media digital, said social media is having a positive effect on content.

    “I’d rather editorial decisions be driven by what editors and reporters think people will read and be moved to share, rather than by keywords,” Piard said. With the latter, she said, you end up with content such as, “What Time Does the Superbowl Start At?”

    Social Search

    The tide may turn with developments like Google’s recent updates to its algorithm, which favors original reporting, and its recent launch of +1. The +1 product adds a social recommendation layer across Google Search results.

    When you’re searching for a specific piece of content, you can see the results that your friends have recommended. The integration brings the social filter into search, while staying true to Google’s core product: search. It also creates a social identity for users. After all, what you recommend using +1 can be seen on your Google Profile.

    Though +1 isn’t a social network, it is certainly a big step toward building one. But perhaps most important is its implications for quality. The number of +1s on a story link affects its placement in search results.

    This essentially applies the social incentive to share or recommend quality content to search results and gives Google a good potential footing in remaining the dominant referrer to content sites.

    Social Content

    Content creation is one of the missing links and perhaps the cosmic difference between search and social. Search points to content that has been made, while social enables users to create content on the platform itself. How the two affect the quality of journalism are fundamentally different. Sure, social does a big amount of pointing itself, which enables news sites to grab referred traffic. But the people formerly known as the audience are also creating videos, status updates, tweets, photos and more.

    “Curation helps cut through that noise to find the most relevant voice, amplifying the media that helps inform and enlighten.”

    • Burt Herman, Storify

    Burt Herman knows this all too well. It’s the reason why he launched Storify, a site that enables you to easily curate social content into one contextualized story. Herman said that social media improves the quality of content because it is content.

    Social media has revolutionized content creation, which is now a collaborative process with readers who contribute and verify it. Though social media makes content publishing easy for everyone, it can also be overwhelming, Herman said.

    “Curation helps cut through that noise to find the most relevant voice, amplifying the media that helps inform and enlighten,” he said.

    Journalists have always “curated” content by grabbing pieces of information and contextualizing it into a story. The difference is that social media now provides efficiency in getting that information, often through first-hand sources who are micropublishing to their social profiles. This social journalism has spawned other content curation companies like Storyful, Curated.by and ScribbleLive.

    “We now have many more voices who can be included in stories,” Herman said. “This means that what we read is richer and gives more information to the reader.”

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  • clarehiler 3:12 pm on April 7, 2011 Permalink | Reply
    Tags: Baby Boomers, , Mashable, search,   

    How Baby Boomers Are Embracing Digital Media /via Jamie Carracher (Edelman Digital)

    This year, some of the nearly 80 million Baby Boomers in the United States have turned 65 and are now “officially” senior citizens. Need context? Vint Cerf, Google’s chief Internet evangelist and one of the fathers of the Internet, turns 68 in June. The web, often viewed as a realm for just the young, is getting older.

    The Boomer generation isn’t just big — it’s made up of people who think and act differently than previous generations. As Boomers confront “old age,” they will certainly defy what we think it means to “get old.” It will challenge us to rethink how we use the web and how we engage older people with newer technologies.

    Connecting With Friends and Loved Ones Through Social Media

    It’s no secret that senior citizens have typically been slow to use new technologies, including social media. But recent trends show older people are among the fastest-growing demographics online. Social network use among Internet users 50 years old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using Facebook.

    One of the main drivers is the ability to connect with friends and family, as well as share experiences with strangers and new friends. Hesitation to go online is often not because of lack of interest but because many technologies and social networks are not developed with older people in mind.

    With numerous social media profiles on Facebook and Twitter, the AARP provides an excellent example of how one large organization is reaching out to older people who are savvy with digital. To create conversation online, the AARP focuses on sharing relevant news, conversation starters and inspirational stories that are of interest to people in their membership. One recent post on people who have given up landlines for mobile phones sparked 138 comments.

    Embracing the Smartphone Boom

    Smartphones are finally breaking into the older adult market. Numbers vary, but as many as 15% of people aged 55 and older are using smartphones, according to data from Nielsen.

    Tablets like the iPad are an excellent example of mobile devices that are enabling older people to access and explore the web in new ways. While actual usage numbers are hard to pin down, each week news media across the country report on ways older adults, senior centers and retirement homes are using these devices. It may not be a quantitative trend, but it certainly is a cultural one.

    While overall usage of mobile devices is still small among older people, it’s important to note that mobile usage is growing, and in surprising ways. Older people are gaming on their phones. Around 13% of 55- to 64-year-olds and 5% of people 65 and older play games using a smartphone or standard cellphone, according to a recent study.

    Elie Gindi, founder of the senior-focused tech blog ElderGadget, recently told me that the people who follow him and his writers are interested and excited by gadgets and new technologies.

    “If it’s good technology, seniors embrace it the same as everyone else,” he said. “The key here is if it is truly ‘good’ and they see a real use for it, whether for entertainment or business or lifestyle. They are smart shoppers who aren’t so much interested in [the] useless ‘bells and whistles’ many products contain.”

    A Thirst for Search

    Last year, the U.S. web search market grew by 12%, with Bing alone growing 29%. Search sites are often the first stop for any Internet user, and an increase in older users will have huge ramifications for web and content developers. As one commenter wrote on AARP’s Facebook page: “Google search has answers to all questions.”

    Not surprisingly, older people in general are more inexperienced at using search. A 2010 paper from Yahoo! Research found some of the oldest users are 29% more likely than younger users to type the full URL of a website into the “Search” box.

    While generations may search for things differently, what they are searching for is surprisingly similar. Health information is the third-most common search activity for adults of all ages, according to the Pew Internet and American Life Project.

    Boomers aren’t researching health information just for themselves. Many are caregivers, which means they are investigating ways that they can help other people (their parents, for instance) get information on questions ranging from Medicare to coping with Alzheimer’s. In fact, 16% of people aged 50 to 64 have searched online for information on long-term care for an elderly or disabled person.

    Redefining What It Means to “Get Old”

    In the movie Gran Torino, there is a powerful scene where Clint Eastwood’s character, Walt, receives a telephone “for old people” from his son and daughter-in-law with giant buttons and numbers on it. He angrily kicks them out of the house. The generation that sang along to The Who’s “My Generation” and popularized innovations like the personal computer are becoming senior citizens — but they don’t want to be called “old.”

    Organizations ranging from retailers to consumer electronics makers are being forced to rethink how they market and make products for older people. As we all look to the future, we must all start to realize that things are going to be different and we need to pay attention and listen.

    Key Takeaways

    A growing number of older adults are taking advantage of the web right now. Don’t ignore them.
    As our society and the web mature, we need to make sure we are building it to empower everyone, not just the young and tech-savvy.
    New technologies and web services will need to be intuitive and easy to use but not insulting.
    Accessibility has to be built into the planning processes for new projects from the beginning, including consideration of design, text size and physical usability.
    Once new products and services are ready for public consumption, education is key to make sure seniors don’t fall behind and become victims of a “digital divide.”

    Read the full article here: http://mashable.com/2011/04/06/baby-boomers-digital-media/

     
  • clarehiler 2:55 pm on April 7, 2011 Permalink | Reply
    Tags: , , Mashable,   

    HOW TO: Optimize Your Content for Social Discovery /via @davidsasson (Outbrain)

    Since the rise of search over the past decade, few obsessions have run deeper in the world of online publishing than search engine optimization (SEO). In an attempt to grow their audience and gain exposure for their content, publishers have increasingly focused on keeping Google’s crawlers well fed with tasty morsels of meta data, keyword repetitions, internal linking and more. But designing websites for crawlers often has a downside; namely, it can lead to a poor experience for flesh-and-blood users. How often have you actually used a keyword tag like the one below to navigate a site and discover new content?

    Probably never. It’s wasted space cluttering the page, used only to help Google instead of actual readers.

    Luckily, this mentality is beginning to change as the sources of traffic into publisher content diversify. While search may have constituted the majority of referrals to a publisher five years ago, we now see it giving up ground in favor of social media platforms such as Facebook and Twitter and through the recommendation of other content creators and curators who link out more frequently than ever before.

    This development is great for publishers. Not only does it mean they can return to their emphasis on structuring content for humans instead of crawlers, but the audience engagement levels from these sources is much higher. For instance, across the hundreds of major publisher sites where my company operates, we see that bounce rates (meaning people who consume only one page on a site before surfing elsewhere) from search traffic is generally 14% higher than from other sources. Similarly, time spent on site from search traffic is lower by about 16%.

    These changes aren’t totally surprising. After all, someone accessing content from search is usually looking for an answer to a question. If Google does its job perfectly, then the person should never need to go deep into a publisher’s site to get what they came for. Meanwhile, how do people find great, original content using a search engine if they don’t even know it exists? They can’t. Search provides wonderful answers to directed inquiries, but it is not the natural starting point for discovering new, interesting content.

    This changing landscape, however, means that publishers need to refocus on the larger question of content discovery: How do you create content that will find its way to people who are in browse mode? And equally important, once people come to your site, how do you help them discover great additional stories so they stick around longer? Fortunately, a lot of the tactics required to improve discoverability are a return to common sense principles.

    1. Write Better Headlines

    Your headlines need to be interesting and feed people’s curiosity, not simply focused on keyword density and repetitions. Good titling boosts clicks, especially from social networks like Twitter where users won’t see a blurb or image.

    For example, print publishers like Cosmo have known for years that people love lists. This translates to digital, too: “The 9 Reasons We Love Fatty Foods” will pull in audiences, even if you’re boxed out on Google for the keyword “foods.” (Interesting tidbit: Research on the publishers in my company’s network indicate that odd-numbered lists will net you a 20% increase in headline click-through rates vs. even numbers.)

    2. Make It Visual

    Add an engaging thumbnail image representing your story. Just as photos draw people into content in newspapers and magazines, a great image goes a long way online. Now that sites like Facebook automatically pull in your thumbnail when people share your story, it’s more important than ever to designate engaging images in your page structure in order to capture audience attention from outside and within your site. At my company, we find that when we add thumbnail images as part of an article headline, we see a 27% increase in click engagement and content discovery.

    3. Hold On to the Readers You Have

    Use your page’s real estate wisely. We tend to focus on tactics for drawing new audiences into our content, but it’s equally important to think about how to ensure those people quickly find additional great reading material once they arrive. This means analyzing the real value you’re getting from each navigational device on the page. Are people using them and clicking deeper into your site? Or are you simply cluttering the page with links that have diminishing returns? Avoid the notion that you can spray paint your way to a work of art. If you’re not getting at least 1% engagement on a navigational module, junk it and keep the page clean.

    4. Create the Best Possible Content in the First Place

    Write great, original pieces. Easier said than done, of course. But now that content discovery is moving more and more into the hands of real people who are sharing it, recommending it and reading more of it once they come to your site, there’s a limit to how far you can get through repurposed or aggregated content.

    The tactics used to optimize for overall content discovery continue to evolve. While making sure your content is well represented in search will always play a role, SEO should be seen as just one piece in a much larger puzzle. It’s now more important than ever to design your content for humans, not just crawlers.

    Read the full article here: http://mashable.com/2011/04/07/optimize-content-social/

     
  • clarehiler 5:58 pm on April 6, 2011 Permalink | Reply
    Tags: Brands, , Mashable, Pages,   

    Check out this article from Mashable about the possibility of Twitter introducing pages for brands much how Facebook currently does. Would you newsroom encourage this change?

    You can read the entire article here: http://mashable.com/2011/04/05/twitter-pages-brands/

    Twitter might introduce pages for brands similar to those on Facebook, according to reports.

    The initiative, which Marketing Magazine reports is being lead by Twitter CEO Dick Costolo and President of Revenue Adam Bain, is to give brands their own space on Twitter — a page they could point to and use to deliver content, while encouraging Twitter users to follow them.

    In a similar move, Foursquare launched Pages Gallery
    Monday, a showcase of different company pages on Foursquare.

    The question is: Does Twitter really need branded pages? On Facebook, the entire brand experience revolves around the company’s page. That part of the experience is currently lacking on Twitter, where brands can only promote themselves through sponsored hashtags, lists and tweets.

    However, one could argue that this constant flow of information, without many single static elements for users to grab onto, is part of Twitter’s appeal. What do you think? Could pages improve the Twitter experience for users and brands?

     
  • clarehiler 7:48 pm on April 4, 2011 Permalink | Reply
    Tags: , marketing, Mashable, mistakes   

    Top 5 Facebook Marketing Mistakes Small Businesses Make /via Leyl Master Black (Mashable)

    1. Broadcasting

    Ask any social marketing consultant what the number-one no-no is on Facebook, and he’ll likely tell you it’s “broadcasting” your messages instead of providing fans with relevant content and engaging on an continual basis.

    “With Facebook, marketers of any size can do effective, word-of-mouth marketing at scale for the very first time. But Facebook is all about authenticity, so if your company is not being authentic or engaging with customers in a way that feels genuine, the community will see right through it,” says Facebook spokeswoman Annie Ta.

    Peter Shankman, social media consultant, entrepreneur and author of “Customer Service: New Rules for a Social Media World,” agrees.

    “Your job is to interact, not just to broadcast,” says Shankman. “Fans are looking for a reason to connect with you, and they’re showing you that by clicking ‘Like.’ Your job is to give them a reason to stay.”

    According to Andy Smith, co-author of “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change,” many businesses immediately ask how Facebook is going to make them money and have that be the focus, as opposed to trying to engage customers and provide a meaningful, authentic online experience. “Marketers need to recognize that people go to Facebook to make a connection or feel like part of a community,” says Smith.

    2. Not Investing Adequate Time

    Another common mistake is underestimating the amount of time a successful Facebook strategy entails. Many social media consultants report seeing a pervasive “set it and forget it” mentality among small businesses.

    “Some small business owners are under the impression that if they set up a Page on Facebook, that’s all they have to do. They think people will just naturally come and want to be a fan of their product or service,” says Taylor Pratt of Raven Internet Marketing Tools. “But it takes much more of a commitment than that.”

    It’s not just fan growth that will suffer from this approach — it may also hurt your relationships with existing fans, particularly customers who have come to expect timely responses to their posts and queries.

    “Unlike traditional advertising methods such as a radio spot or a Yellow Pages listing, you can’t just create a Facebook Page and just let it run its course,” says Alex Levine, a social media strategist at Paco Communications. “Creating a Facebook Page is the first of many steps, but the Page needs to be updated and monitored constantly.”

    3. Being Boring or Predictable

    When they’re thinking about marketing, some business owners forget that Facebook is a social place where people share things they find funny, interesting or useful with their friends. Think about what kind of content your fans would actually want to share when planning your posts.

    Shankman also cautions against becoming too predictable. “Status updates by themselves get boring. But then again, so do photos, videos and multimedia as a whole. Your job is to mix it up. The moment you become predictable, boring or annoying, they’ll hide you from their feed. So keep it varied and personal — a video here, a photo here, a tag of one of your fans here.”

    Creating too much “filler” content by auto-publishing content from your blog or Twitter feed can also derail your efforts. Joseph Manna, community manager at Infusionsoft, recommends using Facebook’s native publishing tools to gain the most benefit from Facebook.

    “Whatever you do, DON’T automate everything,” says Manna. “It’s nice to ‘set and forget,’ but the risk is two-fold: publishing systems sometimes have issues, and Facebook places low-priority on auto-published content.”

    4. Failing to Learn About Facebook Mechanics and Tools

    Since Facebook is a relatively new medium, some businesses have yet to explore all its functionality and they’re missing out on creating an optimal brand experience.

    “Many small businesses do not take advantage of the tools to introduce themselves to the Facebook audience,” says Krug. “For example, the ‘Info’ tab is rarely utilized well, and very few small businesses [create] a custom welcome page.”

    Krug also sees frequent mistakes around one of the most basic elements of Facebook presence: the profile image. “Most companies upload a version of their logo, but the resulting thumbnail image that shows up in news feeds often only captures a few letters in the middle of their logo — this partial, meaningless image is then how they’re branded throughout Facebook,” says Krug.

    Facebook Insights, Facebook’s built-in analytics system, is also often overlooked, and with it the opportunity to analyze post-performance to see what types of content gets the most engagement.

    5. Violating Facebook’s Terms

    Not only is it critical to know how Facebook works and what tools are available, it’s also important to know the rules of the road — something that many businesses miss.

    “Every day I see organizations endangering the communities they are growing by violating the terms they agreed to when their Facebook presence was created,” says small business marketing consultant Lisa Jenkins.

    What are the most common violations? Some build a community on a personal page instead of a proper Facebook Page. Others fail to abide by Facebook’s rules around running contests. And don’t even think about “tagging” people who are in an image without their permission.

    “Tagging people to get their attention is not only a violation of Terms but can be reported by those you are tagging as abusive behavior on your part — which brings your violation to Facebook’s attention and opens your Page’s content to review,” warns Jenkins.

    To avoid these common mistakes, invest time in learning about the Facebook platform, educate yourself on how to build and sustain an audience, and don’t forget to engage with people like you do in real life.

    “What sets small businesses apart from large companies is their ability to make personal connections with customers,” says Ben Nesvig of FuzedMarketing. “They tend to forget this when they join Facebook, yet it’s their biggest strength and asset.”

    Read The Full Story Here: http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/

     
  • clarehiler 6:03 pm on March 17, 2011 Permalink | Reply
    Tags: , Mashable, Profits, , Study,   

    Mashable published an article yesterday releasing the results… 

    Mashable published an article yesterday releasing the results of a study by Eventbrite. The results show that a Facebook “like” is more profitable than a tweet.

    If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.

    The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.

    Some interesting points of notice from the research:

    • 40% of sharing through Facebook occurred on the event page, pre-purchase.
    • 60% of sharing occurred on the order of confirmation page, post purchase.
    • 1% of people who looked at an event page before purchasing a ticket share that event.
    • 10% of people who look at an event page after purchasing a ticket share that event.
    • A post purchase share on Facebook drive 20% more ticket sales per share than a pre purchase share.

    The study points out that their research indicates that motivation to share is higher and worth more once the purchase is made and the attendee is committed.

    Have you used Facebook to promote an event? Has it worked to your benefit?

     
  • clarehiler 3:49 pm on March 17, 2011 Permalink | Reply
    Tags: , Mashable, Paid Content, The New York Times   

    The New York Times is implementing a new… 

    The New York Times is implementing a new online payment plan.

    Beginning March 28, visitors toNYTimes.com will be able to read 20 articles a month without paying, a limit that company executives said was intended to draw in subscription revenue from the most loyal readers while not driving away the casual visitors who make up the vast majority of the site’s traffic.

    Once readers click on their 21st article, they will have the option of buying one of three digital news packages — $15 for a month of access to the Web site and a mobile phone app; $20 for Web access and an iPad app; and $35 for an all-access plan.

    And read the story here on Mashable and here on  The Huffington Post.

    UPDATE

    Here is an interesting tweet from NYT Reporter Brian Stelter.

    UPDATE

    There is a lot of buzz around this pay wall from the NYT.

    UPDATE

     
  • clarehiler 6:25 pm on March 15, 2011 Permalink | Reply
    Tags: Mashable, Third Party,   

    How Do You Tweet?

    A new Mashable article writes: “Only 58% of tweets come from official Twitter clients, according to new data from Sysomos, shedding some light on Twitter platform chief Ryan Sarver’s assertion last week that “90% of all active Twitter users use official Twitter apps on a monthly basis.”

    While that 90% figure might very well be true, it doesn’t accurately reflect the popularity of third-party Twitter clients. Of the 25 million tweets sampled since Twitter released its API on March 11, 42% came from non-official apps, Sysomos finds.”

     

     

    What platform is your newsroom using to tweet?

     
  • clarehiler 2:55 am on March 15, 2011 Permalink | Reply
    Tags: Event Planning, , , , Mashable, Relationships   

    Here are some helpful links from the folks… 

    Here are some helpful links from the folks at Mashable. Event planning through social media is a great way to interact with your audience, while advancing their relationship with your newsroom.

     

     
  • clarehiler 1:19 am on March 15, 2011 Permalink | Reply
    Tags: Mashable, Snapshot,   

    Twitter is about to celebrate it’s 5th birthday. Mashable put together a “snapshot” of the company today on it’s site.

    Here are some Twitter facts that you may be surprised by…

    It took three years, two months and one day to get to the billionth tweet. Now there are a billion tweets a week.

    A year ago, people sent 50 million tweets a day. On March 11, 2011, the tally was 177 million.

    There were 456 tweets per second after Michael Jackson died in 2009. That record was broken on New
    Year’s Day this year with 6,939 tweets after midnight in Japan on New Year’s morning there.

    There were 572,000 new accounts created on March 12, 2011; there were 460,000 new accounts created daily, on average, in the past month.

    Mobile users increased 182% in the past year.

    Twitter has 400 employees today, compared to eight in January 2008

     
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