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  • clarehiler 9:34 pm on May 10, 2011 Permalink | Reply
    Tags: Calvert Collins, Casey nolen, Ed Forbes, Elise hu, , flickr, foursquare, gowalla, , Jenni Hogan, Kevin Lewis, Kris ketz, prezi, , , , , , upstream, Whitney Mathews, wordpress   

    anewguide: Final Guidelines 

    After months of research, and dozens of interviews with journalists and non journalists, we have created our new guide to social media. The following is our 10 guidelines for how newsrooms around the country, on all platforms, should, and should not, use social media. 

    For our full presentation click here

    GUIDELINES

     #1 PROFESSIONAL VS. PERSONAL

    • Understand that your professional obligations as a journalist extend online.
    • However, at the end of the day, people do appreciate a person that can relate to in person as well as on the web.
    • Here’s what two journalists has to say about this topic:

    “I don’t say anything on Twitter or Facebook that I wouldn’t say on the air.”

    “At the end of the day I’m a normal human being and if there is a picture of me at a bar what’s the big deal. Normal people drink. That said, you are not going to find pictures of me doing keg stands. In my opinion, it’s about finding that happy medium and making sure you stay there.”

    #2 KNOW YOUR TOOLS

    • Each story can we enhanced through social media tools.
    • However, since each story is different, different tools should be used.
    • For example, in breaking news situations tweeting pictures and videos is the fastest way to get information out. However, for longer term stories, interaction through Facebook polls, Flickr and storify can better enhance a story.
    • Here are some tools we like:

    #3 BEST CONSISTENT AND RELIABLE

    • Just as a journalist would on any platform, they need to follow through with what they promise through social media (ex. updates).

    “Just like your audience members can rely on you when on the air, they should be able to rely on your tweets for information”

    #4 CONVERSATION IS KEY

    • When you use social media, make sure that it encourages people to respond. You can do this by using inciting questions.
    • When people do respond, make sure you answer. This is true whether the response is negative or positive.

    “I would remember the most important rule in social networking, you get what you give… News organizations need to communicate authentically, as human beings, which means replying to questions and complains, retreating and linking out to other content producer’s stories…”

    “Reaching out to our viewers can open the communication from one way to ways.”

    #5 EXPLORE NEW TOOLS

    • Social media is always changing and as journalists, we need to adapt.
    • Be willing to try new sites and projects, because you don’t want to be left behind.”

    “I do location based SM with Gowalla (it’s an Austin  based company so I prefer it to FourSquare). I also have a Tumblr page for my Instagram photos, and YouTube and Vimeo channels.”

    #6 ETHICS

    • The same standards journalists have in a newsroom, apply online too.
    • Newsrooms should have policies in place regarding:
      • Retracting tweets
      • Deleting tweets
      • Only tweeting what you know
      • Remember it’s better to be third than wrong.

    #7 BE TRANSPARENT

    • You audience likes to know how you got your information, and what you did to get it.
    • Give them a behind the scenes view of your story, in the end this will give them a closer relationship to you.
    • In breaking news situations this is especially true.

    “As soon as I get assigned a story, I tweet where I am going. As the story develops, I will tweet and post updates to the 8 News Now Fan Page. I try to post any pictures and videos as possible.”

    #8 LISTEN TO YOUR VIEWERS

    • If you viewers have a problem with how you are using social media, or if they have newsworthy information, it’s important to listen.
    • Social media is a 2 way conversation.

    “As soon as I get to work to let people know I am active online if they need to tell me anything.”

    #9 DON’T WASTE YOUR AUDIENCE’S TIME

    • People don’t appreciate when organizations over flood their feeds. Social media is a tool that allows people to filter what they want to consume, so if you waste their time, it is easy to unfollow your organization.
    • When asked what makes you “follow” or “like” something, this non journalist answered…

    “I’m not. I’m a fan of maybe two things on Facebook because the updates and announcements are annoying. I like to decide when I read my news, not be bombarded with it.”

    “For me, Twitter is a no-nonsense medium. I want to make each tweet something of value, news value usually, for my followers. Facebook is more of me trying to shape my online identity. It’s the homepage I was always going to create and never did.”

    #10 TIMING IS EVERYTHING

    • Understand that people are active on different platforms during different times of the day.
      • Blogging is most active in the morning.
      • Facebook is most active during off work hours.
      • Twitter is unique, but you can use the tool Tweroid to determine when your followers are on.

    TIPS FOR LAUNCHING SOCIAL MEDIA

                “Were I to do it again, I’d push both mediums simultaneously [Facebook and Twitter]. We were late to the Facebook game. I’d recommend that newsrooms start hammering on both mediums at once. Cross promotion helps, we’ve found.”

    – Ed Forbes, The Journal News (@edforbes)

    “New stations, I would recomend any one in my industry to get online as soon as possible. Sit back and follow people to see what they like or don’t like if you’re not comfortable on the platform. Don’t watch too long, you’ll want to start interacting as soon as you can. Also, ask for help or advice from viewers followers. People in the Twitter world love teaching you how to be great.”

    FINAL TIPS

    • Create lists of your followers and sources.
    • Follow everyone that follows you.
    • Do not overwhelm your followers.
    • Incorporate it into your broadcasts
      • Mention you Facebook on your morning show.
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    • billbennettnz 4:32 am on May 11, 2011 Permalink | Reply

      This is great stuff. The one tip I’d highlight (you cover it in tip #4) is NOT to use Twitter or any other social media as a broadcast only medium.

  • clarehiler 3:15 pm on April 11, 2011 Permalink | Reply
    Tags: BET, CNN, E! Online, , Jenni Hogan, , KIRO, MTV, Rachel Maddow, , , WJW   

    Check Out The Social TV Leaderboard from http… 

    Check Out The Social TV Leaderboard from http://www.lostremote.com/top-tv-social-media/

    Do you agree with this list? Anything striking about it? I noticed how list is geographically diverse and represents a variety of stations. What do you think?

    Top network/cable TV journalists on Twitter

    #1
    Rachel Maddow
    msnbc
    Followers Name Network
    @maddow 1809555* Rachel Maddow msnbc
    @gstephanopoulos 1693919* George Stephanopoulos ABC News
    @davidgregory 1495571* David Gregory NBC News
    @jdickerson 1395979* John Dickerson CBS News
    @terrymoran 1315032* Terry Moran ABC News

    Top local TV journalists on Twitter

    #1
    Jenni Hogan
    KIRO
    Followers Name Station Market
    @jennihogan 25912 Jenni Hogan KIRO Seattle
    @dorothylucey 19812 Dorothy Lucey KTTV Los Angeles
    @spann 18895 James Spann WCFT Birmingham, AL
    @tvamy 17415 Amy Wood WSPA Greenville, SC
    @lilyjang 14738 Lily Jang KCPQ Seattle

    Top local TV stations on Twitter

    #1
    KABC
    Los Angeles
    Followers Station Market
    @abc7 51986 KABC Los Angeles
    @nbcchicago 22635 WMAQ Chicago
    @king5seattle 20614 KING Seattle
    @abc7newsbayarea 18744 KGO San Francisco
    @myfoxla 17634 KTTV Los Angeles

    Top local TV stations on Facebook

    #1
    WJW
    Cleveland
    Fans Market
    WJW Fox 8 166,343 Cleveland
    KUTV 2 News 131,827 Salt Lake
    WXIN Fox 59 73,791 Indianapolis
    KSTU Fox 13 59,823 Salt Lake
    KTVI Fox 2 42,587 St. Louis

    Top network/cable Twitter accounts (excludes news accounts)

    #1
    E! Online
    Followers Network
    @eonline 2836444* E!
    @mtv 1268554* MTV
    @espn 1135995 ESPN
    @current 722387* Current TV
    @natgeosociety 617337* National Geographic

    Top network/cable Facebook accounts

    (excludes news accounts)

    #1
    MTV
    Likes Network
    /mtv 18,695,217 MTV
    /espn 3,711,546 Fox News
    /mtvla 3,265,964 MTV Latin America
    /discoverychannel 2,869,026 Discovery Channel
    /hbo 2,807,548 HBO

    Top network/cable news Facebook accounts

    #1
    CNN
    Likes Network
    /cnn 1,914,215 CNN
    /foxnews 1,833,587 Fox News
    /todayshow 402,409 TODAY Show (NBC)
    /60minutes 244,475 60 Minutes (CBS)
    /abcnews 176,243 ABC News

    Top network/cable news Twitter accounts

    #1
    CNN Breaking News
    Followers Network
    @cnnbrk 4157903* CNN
    @breakingnews 2388927* msnbc.com
    @cnn 1893040 CNN
    @gma 1722996* Good Morning America (ABC)
    @cbsnews 1676978* CBS News

    Top TV shows on Twitter (excludes personality accounts)

    #1
    106 & Park
    Followers Network
    @106andpark 2221812 BET
    @bbcclick 1787625* BBC
    @gma 1722996* ABC
    @nightline 1480001* ABC
    @sportsnation 850423 ESPN

    If you disagree with the list, DM @lostremote, who wants input!

    @lostremote writes, “Our leaderboard is a work in progress, and you’ll probably notice a few changes to make. Please help us by sending @lostremote a message on Twitter with any changes or additions.”

    (* designates accounts that were on Twitter’s suggested user list, which gave them a big early boost).

     
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