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  • clarehiler 2:43 am on April 19, 2011 Permalink | Reply
    Tags: KOMU, ,   

    Today I used storify to chronicle a day of news in Mid Missouri. Storify is a website that gives you the tools to create a completely social media based story. Check out mine below. Would your station like to use this kind of application?

    [View the story “MO News 4-18 [via KOMU-TV]” on Storify]

    http://storify.com/

     
  • clarehiler 7:00 pm on April 18, 2011 Permalink | Reply
    Tags: , ,   

    Here is a tutorial for journalists wanting to use Tumblr and blogging tool.

     
  • clarehiler 6:11 pm on April 18, 2011 Permalink | Reply
    Tags: Al Jazeera English, , The Stream   

    Check out a new program from Al Jazeera English called The Stream.

    Check out their website here: http://stream.aljazeera.com/

    About The Stream:

    Welcome to The Stream. Let us tell you a little about how we work. We’re a TV show and a website that tells the stories of our world through social media. Here on the website we’re using a tool called Storify to collect conversations from around the internet. Here, look – It’s a tweet from our host Derrick Ashong:

    So that’s how we tell stories. But what kind of stories do we wantto tell? We’re telling the interesting and untold stories of our wired global world. You’ll see a few examples on our homepage and there will be plenty more in the weeks to come.

    We’re working hard to find these stories – but you’re a bigpart of this too. We want your help. You can tweet at us, facebook at us, youtube at us, pretty much anything at us – including entering things into the “Feed the Stream” box on our site that looks like this:

    Have a story you think we should cover? Tell us on Twitter and we might include your tweet in our very first web show Monday. And if you feel like you just can’t wait til the premiere – check out our promo below

     
  • clarehiler 4:43 pm on April 18, 2011 Permalink | Reply
    Tags: Digital TV, Roku, WISC   

    WISC Debuts Local News Channel on Digital Video Player 

    Check out this article from TV Spy about  Wisconsin station launching a digital station.

    As viewers increasingly watch web-based video on their TVs, WISC has struck a forward-thinking partnership with Roku, the maker of digital video boxes that bring web content to your living room TV.

    WISC, a CBS-affiliate in Madison, WI, is becoming the first station in the country to debut a local news channel on the Roku platform, giving viewers the opportunity to watch the station’s news coverage on their TVs at any time of the day.

    “For years TV stations have been posting their video on the web and now their web video is easily available on TV sets,” said Anthony Wood, Roku’s founder and CEO.

    http://video.channel3000.com/inline/swf/FlowPlayerLight.swf?config=%7BconfigFileName%3A%27http%3A%2F%2Fvideo%2Echannel3000%2Ecom%2Finline%2Fasync%5Fscripts%2Fconfig%2Ephp%3Fembed%3Dtrue%5Cu0026id%3D34678%27%2CmenuItems%3A%5B0%2C1%2C1%2C0%2C1%2C1%2C0%5D%2CbaseURL%3A%27http%3A%2F%2Fvideo%2Echannel3000%2Ecom%2Fswf%27%2CcontrolBarBackgroundColor%3A%270x3A5B7E%27%2CcontrolBarGloss%3A%27normal%27%2Cembedded%3Atrue%7D

    Think more stations will make the bold move?

     
  • hillarymullin 3:48 pm on April 18, 2011 Permalink | Reply  

    The Rules of Social Media Engagement 

    Fast Company “expert” blogger Brian Solis discusses something that directly correlates with our “message” here at anewguide:

    “A study published in 2010 surfaced a startling statistic, ’75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.’  The report, “Employer Perspectives on Social Networking,” compiled data from 34,000 businesses in 35 countries.”

    What’s the training social media training process in your newsroom?:

    “In the same study, 63% of employers that employed social networking policies reported that those policies improved productivity. More than a third also stated that social media policies helped protect intellectual property.”

    Send training tips our way…We’ll consider them and possibly put them in our final recommended guidelines.

    Read the rest of post here.

     
  • hillarymullin 3:36 pm on April 18, 2011 Permalink | Reply  

    The “ME” in Social Media- Which one are you?? 

    Check out this blog from Fast Company about the different types of personalities on social media. From “Conversationalists” to “Spammers,” which one are you?

    Click here to read the profiles

     
  • hillarymullin 3:11 pm on April 18, 2011 Permalink | Reply  

    Adapting a PR guide to Twitter for Journos 

    Here’s an interesting article by Heather Whaling about how to effectively use Twitter as a PR professional. I think many of these tips work for journalists on Twitter as well…

    Here’s a concluded version with my comments:

    -Create media lists: PR people want to see what reporters in his or her market are tweeting. Reporters should do the same…follow the active voices in your market to know what people are saying, news related or not.

    -“There’s an old adage about crisis communication: ‘If you’re not quick, you’re not relevant.’ PR pros need to understand how to manage a crisis in 140-character bursts of information. That means updating frequently, monitoring search terms and key words, being responsive (without feeding the trolls), dispelling misconceptions and communicating the facts. In some situations, it may also mean providing a call to action to activate your network.” The same can be said for TV…but let me add this: accuracy. First is useless if it’s not 100 percent true.

    -Use hashtags to “birth” chat. During a massive snowstorm in February in my market in Columbia, MO/Jeff City, our viewers were following our snow hashtags (#SnowMO, for example) for instant updates, and it created a tremendous conversation among our viewers and reporting staff. Overall, our viewership, Facebook fans, RTs etc increased ten-fold.

    -Offer a behind-the-scenes glimpse: “PR pros often have front-row seats to exciting developments, news and discussions –- exactly the type of details that can make a brand seem more personable. Use Twitter to share some of these experiences with your followers to strengthen your own network and help “humanize” the brand you represent.” The same goes for news…reporters out on a shift should update followers with developments. Not only does it increase transparency, it also encourages interactivity. Viewers like to know how you got to where you did and how.

    Here’s the link

     
  • clarehiler 10:38 pm on April 15, 2011 Permalink | Reply
    Tags:   

    Here is a Facebook presentation on journalism. Check it out.

     
  • clarehiler 8:10 pm on April 15, 2011 Permalink | Reply
    Tags: , ,   

    Here is a part of an article discussing the differences in Social Media users from Social Media Today.
    Check out the full article here: http://bit.ly/gsSj1l

    FACEBOOK – Don’t Hate Them Because They’re Beautiful

    Facebook has remained at an estimated unique visitor count of 590 million for in the last two quarters. This has caused some Social Media naysayers to proclaim that Social Media is dead. It’s amusing and sad at the same time. It’s like a used car salesman saying that new car sales are dead because they’ve leveled off for two quarters.

    Facebook is and will continue to be the way that individuals communicate, inform, and influence others for the foreseeable future. A more reasonable growth during 2011 should be anticipated with Facebook ending 2011, around 610 to 625 million.

    The return of female users on Facebook continues. I say ‘return’ because female users were at 60% at the end of the 1st quarter of 2010 and dipped in the middle of the year. The percentage of women users stood at 57% the end of the 3rd quarter 2010, 59% at the end of the 4th quarter, and is now at 61%.

    There has been no significant change in the age groups using Facebook during the last three quarters. This would indicate that Facebook users are becoming more defined. Seventy-two percent of users are between 25 and 54, and dividing those into ten-year spans (25-34, 35-44, and 45-55) results in near equal distribution among the three age groups.

    CONCLUSION: Facebook is used primarily by adults of both sexes, but significantly female, in the prime of their active professional careers for social interaction.

    TWITTER – The Scoop on Real-Time Events and Discussion

    Media ‘Experts’ continue to try to figure out how to ‘monetize’ Twitter and come away with programs that annoy people and are rejected by Tweeters. When they offer dismal ROI (return on investment) figures to their client they shrug their shoulders and declare Twitter is a fad and useless. Then a major world event happens and Twitter becomes the most important information tool on the planet.

    Twitter is an acid test on whether a person ‘gets’ Social Media or not, because it is one of the most powerful Social Media tools on the web, but it is not a space for advertising or marketing. This makes Twitter one of the most envied and hated Social Media tools by traditional marketing and media people, but one of the most loved by those who are believers.

    Twitter has been hanging just under 100 million unique users per month since the 2nd quarter of 2010, but did dip down to 89 million at the end of 2010. Since then Twitter has jumped back up to finish the 1st quarter of 2011 at 97 million. The jump in the 1st quarter of this year is likely due to the world political events in north Africa and the earthquake and tsunami in Nippon.

    Women use Twitter more than men, but like Facebook, there was a dip in the middle of 2010, when female users dropped from 60% at the end of the 1st quarter. By the end of the 4th quarter female users were at 55% and that has grown to 57% at the end of 2011’s 1st quarter.

    Age demographics for Twitter also haven’t changed significantly during the last three quarters. Twitter users skew towards the young professional age group with 54% of the users falling in the 25-44 age group. At the end of the 1st quarter of 2011, only 18% of the users fell in the 45-54 age range compared to 26% of Facebook users.

    CONCLUSION: Twitter is used primarily by young professionals of both sexes, but significantly female, to discuss current, real-time issues including world events and business-related topics

     
  • clarehiler 6:22 pm on April 15, 2011 Permalink | Reply
    Tags:   

    #FF Here are some Twitter accounts that may help your newsroom!
    @ProfNet, @danatbloomberg, @chartoftheday

     
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