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  • hillarymullin 3:48 pm on April 18, 2011 Permalink | Reply  

    The Rules of Social Media Engagement 

    Fast Company “expert” blogger Brian Solis discusses something that directly correlates with our “message” here at anewguide:

    “A study published in 2010 surfaced a startling statistic, ’75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.’  The report, “Employer Perspectives on Social Networking,” compiled data from 34,000 businesses in 35 countries.”

    What’s the training social media training process in your newsroom?:

    “In the same study, 63% of employers that employed social networking policies reported that those policies improved productivity. More than a third also stated that social media policies helped protect intellectual property.”

    Send training tips our way…We’ll consider them and possibly put them in our final recommended guidelines.

    Read the rest of post here.

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  • hillarymullin 3:36 pm on April 18, 2011 Permalink | Reply  

    The “ME” in Social Media- Which one are you?? 

    Check out this blog from Fast Company about the different types of personalities on social media. From “Conversationalists” to “Spammers,” which one are you?

    Click here to read the profiles

     
  • hillarymullin 3:11 pm on April 18, 2011 Permalink | Reply  

    Adapting a PR guide to Twitter for Journos 

    Here’s an interesting article by Heather Whaling about how to effectively use Twitter as a PR professional. I think many of these tips work for journalists on Twitter as well…

    Here’s a concluded version with my comments:

    -Create media lists: PR people want to see what reporters in his or her market are tweeting. Reporters should do the same…follow the active voices in your market to know what people are saying, news related or not.

    -“There’s an old adage about crisis communication: ‘If you’re not quick, you’re not relevant.’ PR pros need to understand how to manage a crisis in 140-character bursts of information. That means updating frequently, monitoring search terms and key words, being responsive (without feeding the trolls), dispelling misconceptions and communicating the facts. In some situations, it may also mean providing a call to action to activate your network.” The same can be said for TV…but let me add this: accuracy. First is useless if it’s not 100 percent true.

    -Use hashtags to “birth” chat. During a massive snowstorm in February in my market in Columbia, MO/Jeff City, our viewers were following our snow hashtags (#SnowMO, for example) for instant updates, and it created a tremendous conversation among our viewers and reporting staff. Overall, our viewership, Facebook fans, RTs etc increased ten-fold.

    -Offer a behind-the-scenes glimpse: “PR pros often have front-row seats to exciting developments, news and discussions –- exactly the type of details that can make a brand seem more personable. Use Twitter to share some of these experiences with your followers to strengthen your own network and help “humanize” the brand you represent.” The same goes for news…reporters out on a shift should update followers with developments. Not only does it increase transparency, it also encourages interactivity. Viewers like to know how you got to where you did and how.

    Here’s the link

     
  • hillarymullin 2:27 pm on March 21, 2011 Permalink | Reply  

    The recent crisis in Japan got me thinking… 

    The recent crisis in Japan got me thinking about how live updates and hashtags told a multitude of different stories that wouldn’t have been possible 5 years ago (Twitter is 5 today!) Twitter is a powerful tool. Live updates can advance a story in interesting and fresh ways and can also increase viewership and interactivity. However, if not used correctly, Twitter updates can spread false information and even complete lies. A time when social media use can work in either direction is during a crisis or major news event. It is too easy to retweet without verification. But,  if the information in a retweet is incorrect, as journalists, this is as bad as posting a completely fabricated story on the front page of your newspaper or in the A-block of a newscast. So, check out these guidelines from Mashable for what responsibilities social media users have during a crisis.

     
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