Check out what NBC News is doing with Facebook.

NBC’s Jim Maceda Takes Comments on Facebook

An interesting use of Facebook by NBC Nightly News on Friday night.
After a great story by NBC’s Jim Maceda aired on the broadcast, Maceda was live on Facebook responding to comments and taking questions from viewers.

Below is a snapshot of the conversation that formed online:

A challenge for broadcasters using social media is how to talk to audiences that are in different time zones. The Nightly team created a different thread for the West Coast:

You can see more of the experiment on Nightly’s Facebook page.

Check out the whole article here: