Original Research: Are Journalists Not Doing Enough?

As a part of our original research we have surveyed non-journalists about their social media use. We asked those surveyed, what would make them use social media more? Overwhelmingly they answered, “if I was getting better information.”
What does this say about how we as journalists are using social media? Are we not putting enough content online? Are our social media skills not sharp enough to engage our viewers and readers?

What do you think?