Mashable published an article yesterday releasing the results…

Mashable published an article yesterday releasing the results of a study by Eventbrite. The results show that a Facebook “like” is more profitable than a tweet.

If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.

The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.

Some interesting points of notice from the research:

  • 40% of sharing through Facebook occurred on the event page, pre-purchase.
  • 60% of sharing occurred on the order of confirmation page, post purchase.
  • 1% of people who looked at an event page before purchasing a ticket share that event.
  • 10% of people who look at an event page after purchasing a ticket share that event.
  • A post purchase share on Facebook drive 20% more ticket sales per share than a pre purchase share.

The study points out that their research indicates that motivation to share is higher and worth more once the purchase is made and the attendee is committed.

Have you used Facebook to promote an event? Has it worked to your benefit?

Advertisements