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  • clarehiler 9:34 pm on May 10, 2011 Permalink | Reply
    Tags: Calvert Collins, Casey nolen, Ed Forbes, Elise hu, , flickr, foursquare, gowalla, , , Kevin Lewis, Kris ketz, prezi, , , , , , upstream, Whitney Mathews, wordpress   

    anewguide: Final Guidelines 

    After months of research, and dozens of interviews with journalists and non journalists, we have created our new guide to social media. The following is our 10 guidelines for how newsrooms around the country, on all platforms, should, and should not, use social media. 

    For our full presentation click here

    GUIDELINES

     #1 PROFESSIONAL VS. PERSONAL

    • Understand that your professional obligations as a journalist extend online.
    • However, at the end of the day, people do appreciate a person that can relate to in person as well as on the web.
    • Here’s what two journalists has to say about this topic:

    “I don’t say anything on Twitter or Facebook that I wouldn’t say on the air.”

    “At the end of the day I’m a normal human being and if there is a picture of me at a bar what’s the big deal. Normal people drink. That said, you are not going to find pictures of me doing keg stands. In my opinion, it’s about finding that happy medium and making sure you stay there.”

    #2 KNOW YOUR TOOLS

    • Each story can we enhanced through social media tools.
    • However, since each story is different, different tools should be used.
    • For example, in breaking news situations tweeting pictures and videos is the fastest way to get information out. However, for longer term stories, interaction through Facebook polls, Flickr and storify can better enhance a story.
    • Here are some tools we like:

    #3 BEST CONSISTENT AND RELIABLE

    • Just as a journalist would on any platform, they need to follow through with what they promise through social media (ex. updates).

    “Just like your audience members can rely on you when on the air, they should be able to rely on your tweets for information”

    #4 CONVERSATION IS KEY

    • When you use social media, make sure that it encourages people to respond. You can do this by using inciting questions.
    • When people do respond, make sure you answer. This is true whether the response is negative or positive.

    “I would remember the most important rule in social networking, you get what you give… News organizations need to communicate authentically, as human beings, which means replying to questions and complains, retreating and linking out to other content producer’s stories…”

    “Reaching out to our viewers can open the communication from one way to ways.”

    #5 EXPLORE NEW TOOLS

    • Social media is always changing and as journalists, we need to adapt.
    • Be willing to try new sites and projects, because you don’t want to be left behind.”

    “I do location based SM with Gowalla (it’s an Austin  based company so I prefer it to FourSquare). I also have a Tumblr page for my Instagram photos, and YouTube and Vimeo channels.”

    #6 ETHICS

    • The same standards journalists have in a newsroom, apply online too.
    • Newsrooms should have policies in place regarding:
      • Retracting tweets
      • Deleting tweets
      • Only tweeting what you know
      • Remember it’s better to be third than wrong.

    #7 BE TRANSPARENT

    • You audience likes to know how you got your information, and what you did to get it.
    • Give them a behind the scenes view of your story, in the end this will give them a closer relationship to you.
    • In breaking news situations this is especially true.

    “As soon as I get assigned a story, I tweet where I am going. As the story develops, I will tweet and post updates to the 8 News Now Fan Page. I try to post any pictures and videos as possible.”

    #8 LISTEN TO YOUR VIEWERS

    • If you viewers have a problem with how you are using social media, or if they have newsworthy information, it’s important to listen.
    • Social media is a 2 way conversation.

    “As soon as I get to work to let people know I am active online if they need to tell me anything.”

    #9 DON’T WASTE YOUR AUDIENCE’S TIME

    • People don’t appreciate when organizations over flood their feeds. Social media is a tool that allows people to filter what they want to consume, so if you waste their time, it is easy to unfollow your organization.
    • When asked what makes you “follow” or “like” something, this non journalist answered…

    “I’m not. I’m a fan of maybe two things on Facebook because the updates and announcements are annoying. I like to decide when I read my news, not be bombarded with it.”

    “For me, Twitter is a no-nonsense medium. I want to make each tweet something of value, news value usually, for my followers. Facebook is more of me trying to shape my online identity. It’s the homepage I was always going to create and never did.”

    #10 TIMING IS EVERYTHING

    • Understand that people are active on different platforms during different times of the day.
      • Blogging is most active in the morning.
      • Facebook is most active during off work hours.
      • Twitter is unique, but you can use the tool Tweroid to determine when your followers are on.

    TIPS FOR LAUNCHING SOCIAL MEDIA

                “Were I to do it again, I’d push both mediums simultaneously [Facebook and Twitter]. We were late to the Facebook game. I’d recommend that newsrooms start hammering on both mediums at once. Cross promotion helps, we’ve found.”

    – Ed Forbes, The Journal News (@edforbes)

    “New stations, I would recomend any one in my industry to get online as soon as possible. Sit back and follow people to see what they like or don’t like if you’re not comfortable on the platform. Don’t watch too long, you’ll want to start interacting as soon as you can. Also, ask for help or advice from viewers followers. People in the Twitter world love teaching you how to be great.”

    FINAL TIPS

    • Create lists of your followers and sources.
    • Follow everyone that follows you.
    • Do not overwhelm your followers.
    • Incorporate it into your broadcasts
      • Mention you Facebook on your morning show.
     
    • billbennettnz 4:32 am on May 11, 2011 Permalink | Reply

      This is great stuff. The one tip I’d highlight (you cover it in tip #4) is NOT to use Twitter or any other social media as a broadcast only medium.

  • clarehiler 4:54 pm on April 27, 2011 Permalink | Reply
    Tags: ,   

    How To Deal With Negative Comments [Infographic] 

    Check out this infographic that suggests how you should deal with negative comments. It’s interesting to realize that there isn’t one thing to do universally for negative comments.

     
  • clarehiler 4:27 am on April 27, 2011 Permalink | Reply
    Tags: FOX, ,   

    Check out how one FOX station is using social media in their 4:00 PM show.

    http://www.ctnow.com/news/4pm/

     
  • clarehiler 4:10 pm on April 25, 2011 Permalink | Reply
    Tags: Inforgraphic, Schedule, Social Media Manager   

    No Sleep, Just Tweet 

    We all can agree that the life of a social media manager is hectic. Check out this infographic about the life and schedule of a social media manager.

    Check out the full article here.

     
  • clarehiler 4:49 pm on April 23, 2011 Permalink | Reply
    Tags: , NBC, Nightly News   

    Check out what NBC News is doing with Facebook.

    NBC’s Jim Maceda Takes Comments on Facebook

    An interesting use of Facebook by NBC Nightly News on Friday night.
    After a great story by NBC’s Jim Maceda aired on the broadcast, Maceda was live on Facebook responding to comments and taking questions from viewers.

    Below is a snapshot of the conversation that formed online:

    A challenge for broadcasters using social media is how to talk to audiences that are in different time zones. The Nightly team created a different thread for the West Coast:

    You can see more of the experiment on Nightly’s Facebook page.

    Check out the whole article here: http://nbcnews.posterous.com/nbcs-jim-maceda-taking-comments-on-facebook

     
  • aeholley 7:47 pm on April 20, 2011 Permalink | Reply
    Tags: Homepage, , ,   

    Twitter Homepage Gets Another Makeover 

    The Twitter homepage got another makeover!

    Here’s a Huffington Post article on the new look:  New Twitter Homepage Launches–Again

     
  • clarehiler 4:46 pm on April 20, 2011 Permalink | Reply
    Tags: , ,   

    Original Research: Are Journalists Not Doing Enough? 

    As a part of our original research we have surveyed non-journalists about their social media use. We asked those surveyed, what would make them use social media more? Overwhelmingly they answered, “if I was getting better information.”
    What does this say about how we as journalists are using social media? Are we not putting enough content online? Are our social media skills not sharp enough to engage our viewers and readers?

    What do you think?

     
  • clarehiler 4:17 pm on April 20, 2011 Permalink | Reply
    Tags: ,   

    Follow Topics, Bloggers and Reporters: A New HuffPost Feature

    These days, even the most diligent newsreader can have trouble keeping up. Between newspapers, blogs, apps, RSS, Twitter and Facebook, the options can seem endless. And yet, frustratingly, it’s the story we most care about that so often slips through the cracks.

    That’s why HuffPost is now allowing readers to follow topics, reporters and bloggers on the site and across social platforms.

    Want a tweet every time Arianna blogs? An email when Sam Stein lands a great scoop? Or an update to your Facebook Wall when the latest news from Japan breaks?

    It’s all as simple as the click of a mouse. Here’s how the new follow features work.

    Follow Topics

    You might have already noticed the encircled + icons beside story tags. You can find them on front page stories, and above the text on article pages. Hover your mouse over a tag, and you have the option to follow it on Facebook or Twitter (in either case, we’ll start sending you updates on HuffPost).

    How does this all work?

    We’re using the latest technologies offered by both Facebook and Twitter’s application programming interfaces (APIs) to publish automatically and directly to those platforms.

    We send updates to your News Feed by using Facebook’s Open Graph protocol, automatically generating pages for each of the important topics we cover, called Big News pages. If you Like soccer, for instance, you’ll start seeing updates about the sport posted to your wall.

    With Twitter, likewise, we have created over one thousand Big News accounts — from alerts on Egypt to the latest news on airlines. When news breaks, follow your favorite topics to get instant updates on Twitter.

    Follow Bloggers and Reporters

    Any bylined story on HuffPost now includes a set of follow icons: Fan a blogger or reporter for updates on HuffPost; click RSS to scan their feed; get email notifications; hover over the Twitter icon to start following the writer; and Like the author to get updates posted in your News Feed.

    Read it here on the Huffington Post website: http://huff.to/hTyKVT

     
  • clarehiler 4:07 pm on April 20, 2011 Permalink | Reply
    Tags: , ,   

    We have surveying some non-journalists as a part of our original research. And as I’ve been reviewing it I’ve come across some interesting comments. I’ll post them on the blog from time to time.

    When asked what would prompt you to “like” something on Facebook this person answered:

    “Im not. Im a fan of maybe 2 things on facebook because the updates and announcements are annoying. I like to decided when I read my news, not be bombarded with it”

     
  • aeholley 4:47 pm on April 19, 2011 Permalink | Reply  

    A “Bill of Rights” for Social Networking? 

    A group of lawyers, media executives, and consumer and privacy advocates have decided to create a document for social networking users at the 2011 South by Southwest Interactive in Austin, TX.

    Click to see the The Social Network Users’ Bill of Rights .

    At this website, you can also give your opinion on what you think of the 14 tenets.

    Click here to read an article from The Social Times on the document.

     
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